Author: David Hieatt
Written by inspirational speakers from the 'Do Lectures' these books are all about making a positive change. Short and concise in roughly 100 pages they will teach you a new skill/craft or aid you in a simple mind-shift to help you in business and even in everyday life - the main aim is that they get you out there and 'do'. The Do Book Company is an independent publishing company based in London, created off the back of the Do Lectures which is an annual gathering in Wales of the best innovators and doers (look it up).
For me, the newsletter is the most important tool I have in building a global denim brand. Second only to the sewing machine.'
So writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it's worked. His company has grown into a creative global jeans business with a fiercely loyal community.
Now, David shares his insight, strategy and methodology so you can do the same. In Do Open you will discover:
- Why giving is your secret to success
- How to get people's attention when time is your biggest competitor
- Why creating beats sharing
- How a small team can win
Features: Full colour, paperback
Dimensions: 12.1cm x 1.3cm x 17.8 cm